Who we serve
Brand growth for contractors and construction companies.
Contractors and construction companies are where McCrawAI started. Your strongest marketing already exists: it's the work. We help you show it, consistently, to the homeowners, general contractors and owners who hire you.
The problem we see most
Great crews with ten or twenty years of excellent work often have almost nothing online: an old website, a few photos, an unclaimed Google Business Profile. Their reputation lives in the heads of people who've already hired them. The next customer, general contractor or property owner can't see it.
What we build
- A content system from the job site. Short clips and photos your crew captures, turned into edited videos, posts and project write-ups.
- Proof for bids. Project case studies, a capabilities statement and a portfolio that makes your bid more than a number.
- Local and AI visibility. A complete Google Business Profile, consistent listings and a website that search engines and AI assistants can understand.
- A plan for the work you want more of, residential or commercial, and the people you need to be in front of.
Residential and commercial
Homeowners want to know whether they can trust a crew in their house. General contractors and owners want to know whether you finish on time and on spec. The same footage can serve both audiences, with different packaging. See getting more commercial construction clients and marketing for subcontractors.
Respecting the job site
We ask you to get homeowner permission before a project is posted, and we keep addresses, house numbers, plates and personal details out of frame. See job-site video permissions and safety.
More: content for contractors, Denver & Front Range contractors, writing a capabilities statement and growing a construction business online.
See pricing and how we work, or go back to who we serve.
Frequently asked questions
Do you work with commercial subcontractors?
Yes. Commercial subs, including drywall, electrical, mechanical and other trades, need proof for general contractors and owners: project photos, case studies and a capabilities statement. That's part of what we build.
Do I need a professional camera?
No. A recent smartphone is enough. We share a short guide on what to capture.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.