How a McCrawAI engagement works, step by step.

Legacy Intelligence. A Higher Standard.

Every engagement is built on the same standard. McCrawAI builds brands that outlast their founders, through strategy first and a higher standard in everything we put out.

• Legacy. We build brands meant to last and be handed down, not chase this month's trend. Every plan asks what this business will be known for in 10 years.
• Intelligence. Strategy comes before content. We use data, AI and real consulting to decide what to make, who it's for and why. That's the difference between a consulting firm and a video shop.
• A Higher Standard. We hold the client and ourselves to it: honest claims, real results, clear pricing, check-ins at 30, 60, 90 and 120 days, and clients who show up and do the work.

The five steps

01 Discovery call

A strategy call about your business: what you're known for, which work you want more of, what you already have, and how much time your team can realistically give. If we're not the right fit, we'll tell you on this call.

02 Audit

We review where your brand stands today: your website, Google Business Profile and listings, social accounts, existing photos and video, reviews, and how you show up next to the businesses you compete with, including in AI assistants like ChatGPT.

03 Plan

A written plan for your business: positioning and message, the proof worth showing, which channels to focus on, a realistic publishing schedule, what your part is, and how we'll judge progress. Scope and pricing are confirmed in writing.

04 Production

We set up and run the system. Each week your team captures real work (short clips and photos from jobs, projects or your expertise); we edit, write captions and posts, and schedule. AI helps with specific steps like transcription and first-pass captions; a person reviews everything and you approve every post.

05 Review

Once a month we look at what performed and what didn't, then adjust the plan. The goal is a system that gets sharper every month, not a pile of posts.

What we need from you

We build the plan and run production. You run the business, and the business is where the material comes from. That means:

• Show up for the work. Capture short clips and photos from real jobs and projects every week. A recent smartphone is enough.
• Approve on time. Review and approve posts promptly so the schedule holds.
• Answer your leads. When someone reaches out, they talk to you. We don't answer or sell leads.
• Come to the monthly review. It's where the plan gets better.

Consulting isn't something we do to your business while you wait. The results come from doing the daily work consistently, month after month, with a system that makes it easier. Clients who show up get the most out of it.

The first four months: check-ins at 30, 60, 90 and 120 days

Every engagement has a 4-month (120-day) minimum. The first weeks go to the audit, the plan and setting up the system; the rest goes to steady production and reviews, with a check-in at each milestone:

• Day 30: plan and setup. The audit is done, the written plan is agreed, and the content system is set up with the first posts going out.
• Day 60: steady production. Weekly content is running from your real work, and we review what's performing and adjust.
• Day 90: early signals. Profiles are cleaned up, your presence is consistent, and we look at the early signals: profile actions, inquiries and which posts drew the right people.
• Day 120: full review. We measure results against the plan and decide together what comes next.

By day 120 you should have a working routine, a consistent presence and real signals about what your audience responds to. See what to expect in the first 90 days and pricing.

How we use AI

AI adds speed and scale; people make the decisions. We use AI tools for specific production steps (transcribing footage, suggesting clips worth cutting, drafting first-pass captions, research). A person reviews and edits every deliverable, and we never use AI-generated images of you or your work as if they were real. See using AI without losing your voice.

Ready to see pricing? See our tiers. Want to prepare? Read how to prepare for a strategy call.

Frequently asked questions

Is there a minimum commitment?

Yes. Every engagement runs at least four months (120 days), with check-ins at 30, 60, 90 and 120 days. On the $2,500 Content tier, that's a $10,000 minimum engagement.

How much of my time does this take?

Your part is capturing short clips and photos from real work each week, approving posts, and joining a monthly review. We handle strategy, editing, writing and scheduling.

Do you work remotely?

Yes. McCrawAI is based in Longmont, Colorado, and works with clients across Colorado and remotely across the United States. Strategy calls and reviews happen by video or phone.

What happens if something isn't working?

We change it. The monthly review exists to look honestly at what performed and adjust the plan.

Do I have to be on camera?

No. Many businesses show the work, the crew or the process instead. We'll recommend what fits your business and your comfort level.