Contractors
How do you grow a construction business online?
Focus on five things, in order. Claim and complete your Google Business Profile with service areas, categories, 20+ real job photos and weekly updates; it drives more local calls than social media. Build a simple website with a page per service and a project gallery with locations and short write-ups. Ask every satisfied customer for a Google review within a week of finishing. Capture short clips on every job and post them three times a week on Instagram or Facebook, and on LinkedIn if you do commercial work. For commercial work, prepare a capabilities statement and case studies for GCs and owners. Track where every lead comes from, and double down on the two channels that produce jobs you want. McCrawAI started with contractors: we build this plan, and we also turn your job-site footage into the content.
Follow-up questions
What's the first thing a contractor should do online?
Claim and complete the Google Business Profile, and add real photos of your work.
Do contractors need social media?
Not every platform, but at least one active channel where buyers can see recent work helps a lot.
How long until online marketing brings jobs?
Some fixes, like a complete Google profile, can help quickly. Content and reviews build over months.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.