Contractors
How should subcontractors market themselves to general contractors?
Your customers are general contractors and project managers, so market reliability, not glamour. Have a one-page capabilities statement listing trades, typical project sizes, crew capacity, service area, licenses, bonding and insurance limits, and safety record. Keep a photo log of finished work with project type and size. Get prequalified with the 10 to 20 GCs you most want to work for, and keep paperwork current. Maintain a simple website and a complete Google Business Profile, because GCs check. Post completed projects on LinkedIn and tag the GC when appropriate. Respond to bid invitations quickly even if you decline. After each job, ask the PM for feedback and a reference. Most subs grow by becoming the easy, dependable choice. McCrawAI builds capabilities sheets and project logs for subs, and we also keep your online presence current.
Follow-up questions
Is it worth having a website as a subcontractor?
Yes. General contractors often check, and a site with real projects and credentials makes you look established.
Should subcontractors post on social media?
LinkedIn is the most useful for reaching general contractors. Instagram can help with recruiting and showing crew culture.
How often should I contact general contractors I want to work with?
A useful update every few months, plus responding fast when bids come out, is a reasonable rhythm.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.