What type of video content should a business make?

Make videos that help a buyer decide. Five types work for most businesses: (1) proof of work, such as before-and-afters, finished projects and time-lapses; (2) process, showing how you do the job and why it's done right; (3) answers to the questions customers ask on every call, like price ranges, timelines and mistakes to avoid; (4) people, introducing the owner and crew so customers know who's coming; (5) customer stories, with permission. Rotate through them weekly. Skip trend dances and generic motivational content unless they fit your brand. The test for any video: would a potential customer who watched it feel more confident calling you? McCrawAI plans this mix with clients, and we also edit the footage into posts each week.