How often should a business post on social media?

For most small businesses, three to five posts a week on one primary platform and one or two a week on a secondary platform is a sustainable target. Consistency matters more than volume: three posts every week for a year beats daily posting for a month and then silence. On LinkedIn, two to three posts a week is plenty. On YouTube, one long video a month plus a few Shorts a week works. Google Business Profile deserves a post or photo update at least weekly because it affects local search. Set a schedule your team can keep during your busiest season, batch-create content once a week, and increase volume only after you've held the pace for three months. McCrawAI sets a schedule your team can hold, and we also batch the editing and posting so it doesn't slip.