Video strategy
How long should business videos be?
Match length to the job. Short-form social (Reels, Shorts, TikTok): 15 to 45 seconds, with the point in the first two seconds; go to 60 to 90 seconds only if the content holds attention. LinkedIn native video: 30 seconds to 2 minutes. Website homepage or about video: 60 to 120 seconds. Service page explainers: 1 to 3 minutes. YouTube: 6 to 15 minutes for walkthroughs and how-tos, longer only for genuinely deep content. Testimonials: 30 to 90 seconds. The real rule is no wasted seconds: cut introductions, logos and "hey guys" openings. Check retention graphs in each platform's analytics and trim where viewers drop off. McCrawAI edits to these lengths for each platform, and we also trim based on what retention data shows.
Follow-up questions
Is there an ideal length for Instagram Reels?
There's no single ideal. Make it as short as the idea allows, and check where your own viewers drop off.
Do longer videos rank better on YouTube?
Not automatically. YouTube favors videos that satisfy viewers.
Should I make a long and short version of the same video?
Often, yes. A full YouTube version plus short clips for social is a common, efficient approach.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.