What should contractors post on social media?

Post what makes a homeowner or GC trust you. Rotate six types weekly: before-and-afters of finished jobs; short process clips showing how you do it right (prep, layers, details hidden in the walls); quick answers to common questions about cost ranges, timelines and permits; crew introductions; customer reviews turned into graphics or, with permission, short testimonials; and job-site tips like safety, cleanup, how you protect homes. Aim for three to five posts a week. Always get homeowner permission and keep house numbers, plates and personal details out of frame. Skip generic quotes and stock photos. Put your phone number and service area in your profile so viewers can call. McCrawAI plans this rotation for contractors, and we also edit your crew's clips into the posts.