Should a business show faces on camera in its videos?

Yes, usually at least sometimes. People hire people, and seeing the owner or crew makes customers more comfortable letting you into their home or awarding you a contract. Faces also help videos hold attention and make your brand recognizable. But it doesn't have to be daily talking-head videos. A workable mix is roughly one face-forward video a week (owner explaining a decision, crew introduction, quick answer to a customer question) and the rest work-focused footage with voiceover or captions. If nobody is comfortable on camera, start with voiceovers over job footage and hands-at-work shots. Always get consent from employees, and from customers before showing them or their homes. McCrawAI helps you find a comfortable mix, and we also edit work footage so the business shines even without faces.