Contractors
How should home service businesses market themselves?
Win the local search, then earn repeat and referral business. Priorities: a complete Google Business Profile with categories, service areas, photos and weekly posts; a steady flow of Google reviews, aiming for a few new ones every month; a fast mobile website with a page per service and clear booking; consistent listings on Bing, Apple Maps, Yelp, Angi and Nextdoor; short videos of real jobs and team members posted three or more times a week; and follow-up systems such as maintenance reminders, seasonal emails and a referral thank-you. Track calls and bookings by source. Many home service businesses also run Google Local Services Ads; test them with a small budget once your profile and reviews are solid. McCrawAI builds this local system, and we also produce the videos that show customers who's coming.
Follow-up questions
What's the most important marketing channel for home services?
For most, Google: the Business Profile, reviews and local search results.
Should home service businesses use Nextdoor?
It can help with neighborhood recommendations. Claim your business page and respond to mentions.
How can I market during slow seasons?
Use slow periods to capture content, update your website and reach out to past customers about maintenance.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.