How do you write a hook for a short-form business video?

Lead with the result, the cost, the mistake or the surprise, in under two seconds, both spoken and as on-screen text. Formulas that work for businesses: "This $40 part saves you a $4,000 repair." "Most people get [X] wrong. Here's the fix." "Here's what a [job] actually costs in [city]." "Before and after: [specific job] in two days." Show the most visual moment first, such as the finished room or the damage, then explain. Cut any greeting, logo or setup. Write three hook options per video and pick the most specific; specificity beats hype. Check retention in analytics: if viewers drop in the first three seconds, the hook is the problem, not the topic. McCrawAI writes hooks from your real footage, and we also test which openings hold your audience.