Video strategy
How do you measure the ROI of video content?
Tie videos to actions, not views. Set up four tracking points: a question on every intake form or call ("How did you hear about us, and did you watch any of our videos?"), UTM-tagged links in bios and descriptions so website analytics shows social traffic, Google Business Profile insights for calls and direction requests, and a simple log of inquiries that mention a specific video. Monthly, compare total content cost (time plus any vendor fees) with the gross profit from jobs where video played a role. Also track leading indicators: profile visits, website visits from social, saves and shares. Expect three to six months before the numbers are meaningful; early months tell you which topics to repeat. McCrawAI sets up this tracking with clients, and we also review it monthly to decide what to make next.
Follow-up questions
Can I track video ROI without expensive software?
Yes. A spreadsheet of leads with how they found you, plus free platform analytics, covers most small businesses.
How soon should video show a return?
Expect early engagement signals in weeks and business signals over months.
Should I track ROI per video or overall?
Both, lightly. Look at individual videos to learn what to make more of, but judge the return on the overall program, since buyers usually see several pieces before reaching out.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.