Video strategy

How do you film good business content on a phone?

Use the rear camera, not the selfie camera, and shoot vertical at 1080p or 4K, 30 frames per second. Wipe the lens first; a smudge ruins more footage than anything else. Face the light source or shoot in open shade, and avoid backlit windows. Hold the phone with both hands close to your body or use a $20 to $40 grip or mini tripod, and move slowly. Record clips of 5 to 15 seconds: a wide shot, a medium shot and a close-up of the detail that shows skill. For talking clips, get within arm's length, use a $20 to $60 clip-on wireless mic, and stand away from loud equipment. Capture before, during and after on every job. Ten good clips a week is enough to feed a steady schedule. McCrawAI gives clients a short capture guide like this, and we also turn the clips into finished posts.

Follow-up questions

Should I use the phone's front or back camera?

The back camera is usually higher quality. Use the front camera when you need to see yourself framing a talking clip.

What resolution should I film in?

1080p or 4K at a standard frame rate is fine. Higher settings use more storage; consistency matters more than maximum quality.

Do I need a gimbal?

Not to start. Steady hands and a cheap tripod cover most needs.

Want a plan for your business?

Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.