How do you make a content calendar for a small business?

Build it in a simple spreadsheet with columns for date, platform, content type, topic, raw footage needed, owner and status. Plan four weeks at a time. Assign each weekday a recurring theme, such as Monday project proof, Wednesday customer question, Friday team or process, so you never start from a blank page. Fill topics from three sources: your upcoming jobs, the questions customers asked last month, and seasonal timing (storm season, tax time, holidays). Leave about 20% open for timely posts. Batch-produce once a week, usually in a two-hour block. At the end of each month, mark which posts brought calls, messages or profile visits, and move those topics up next month. McCrawAI builds and runs calendars like this, and we also fill them from your actual job schedule.