Is a content agency worth it for a small business?

It's worth it when three things are true: the customers you want look you up online before hiring, you have real work worth showing, and nobody on your team can produce content consistently. Do the math: if a content agency costs $2,000 to $4,000 a month and your average customer brings $10,000 in profit, you need roughly one extra customer every few months for it to pay. It's not worth it if your work comes almost entirely from a handful of existing accounts, if you can't commit to supplying footage or approvals weekly, or if the agency produces generic stock content. Give any agency at least a quarter before judging, and measure inquiries, not likes. McCrawAI differs from a typical content agency: we start with consulting and a plan, and we also build every piece from your real work.