How do you choose a media consultant?

Run four checks. Fit: have they worked with businesses like yours, and can they explain your buyer back to you after one conversation? Process: can they describe, step by step, what happens in the first 90 days and what you'll need to supply each week? Honesty: do they refuse to guarantee views, followers or leads, and will they say when a channel isn't worth it for you? Ownership: will you own your accounts, raw footage and finished content? Ask for real examples of their work and a sample plan or report. Avoid anyone who leads with follower counts, wants long contracts before any discovery, or can't explain how they'll measure results that matter to your revenue. McCrawAI welcomes these checks: we explain our 4-month process and its 30, 60, 90 and 120-day check-ins up front, and we also leave you owning every account and file.