What is a media consultant?

A media consultant decides what media a business should create, where to publish it and how it supports sales, then often helps build the system to produce it. Practically, that means choosing formats (short video, long video, photos, articles, podcasts), picking the two or three channels where your buyers spend time, setting a sustainable publishing schedule, defining what footage or material your team captures, and reviewing performance monthly. Some also prepare owners for press or podcast interviews. The difference from a videographer or social media manager is scope: those roles produce or post; a media consultant is accountable for whether the media is the right media for the business at all. McCrawAI does both halves: we decide what media fits your business, and we also edit and publish it from your real work.