Media consulting
Should you hire an in-house content creator or outsource content?
Outsource if you need fewer than about 20 to 30 finished pieces a month and nobody internally has the skills; a full-time content creator usually costs $45,000 to $70,000 a year plus equipment and software, which is more than most small businesses spend on an outside team. Hire in-house when content is central to sales, volume is high, and you need someone on site daily. Most small businesses do well with a hybrid: your crew or staff capture raw clips and photos because they're at the work, while an outside team handles strategy, editing, writing and scheduling. Whichever you choose, keep ownership of accounts and files, and document the routine so it survives if a person leaves. McCrawAI runs that hybrid: your team captures, and we also handle the strategy, editing and publishing.
Follow-up questions
Can an outside partner capture footage for us?
Sometimes, for key shoots. For everyday material, someone on your team capturing during real work is usually more practical and more authentic.
What should I document if I outsource?
Your brand strategy, formats, workflow, account access and where files live. It protects you if anything changes.
Is a freelancer different from an agency or consultant?
A freelancer is usually one person with one main skill, like editing. A consultant or agency covers strategy and multiple skills.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.