Local search
How do you write service pages that rank in search?
One service per page, written for the customer's real question. Put the service and location in the title tag, H1 and URL, for example "Basement Finishing in Longmont, CO". Open with a two-sentence summary of what you do and for whom. Then cover: what's included, your process, typical timelines, price ranges or factors that drive price, materials or options, and FAQs from real calls. Add five or more real project photos with descriptive file names and alt text, plus reviews mentioning that service. Aim for 600 to 1,200 useful words, not padding. Link to related services and your contact page, and include a clear call or request-a-quote button. Add Service and FAQ schema. McCrawAI writes service pages this way, and we also add your real project photos and schema.
Follow-up questions
How long should a service page be?
Long enough to answer the buyer's main questions. That's often several hundred words or more, with photos.
Should I put prices on service pages?
Typical ranges or cost factors help buyers. Exact prices are hard for custom work.
Do I need a separate page for each city?
Only if you have genuinely different, useful content for each. Otherwise, describe your service area on the main pages.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.