Local search
What are the basics of local SEO for a small business?
Five fundamentals cover most of the results. One: a fully completed, verified Google Business Profile with the right categories, photos and weekly posts. Two: a website with a dedicated page for each core service and clear mentions of the cities you serve, plus your name, address or service area and phone in the footer. Three: consistent name, address and phone listings on major directories (Bing Places, Apple Business Connect, Yelp, Facebook, industry sites). Four: a steady stream of genuine reviews with responses. Five: local links and mentions, such as chambers of commerce, sponsorships, suppliers and local press. Add LocalBusiness schema to your site. Fix these before paying for advanced SEO. McCrawAI covers these fundamentals first, and we also build the content that keeps them growing.
Follow-up questions
Can I do local SEO myself?
Yes. The fundamentals take time more than expertise.
Do I need a blog for local SEO?
Not necessarily. Helpful service and answer pages often do more than a generic blog.
Are directory listings still worth it?
Major and relevant directories are. Mass submissions to low-quality directories aren't.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.