What are the basics of a Google Business Profile?

It's Google's free listing that appears in Maps and local search, and for local businesses it often brings more calls than the website. Set it up at business.google.com and complete verification. Then fill in everything: exact business name (no keyword stuffing), primary category plus relevant secondary ones, service areas or address, hours, phone, website, services with descriptions, and a 750-character business description. Upload 20 or more real photos of work, team, vehicles and logo, and add new ones monthly. Post updates weekly. Ask for reviews and respond to all of them. Answer questions in the Q&A section. Keep the name, phone and address identical to your website and other listings. McCrawAI sets up and maintains these profiles, and we also feed them fresh photos from your work.