Should small businesses use Bing Places and Apple Business Connect?

Yes. Both are free and take under an hour once your Google profile is set up. Bing Places feeds Bing search, Microsoft's Copilot, and other tools that use Bing data, including some AI assistants; you can import your Google Business Profile directly, which saves time and verification. Apple Business Connect controls how you appear in Apple Maps, Siri and Spotlight on iPhones, which a large share of U.S. customers use for directions and local search. Use identical name, address, phone, hours, categories and description across all three, add photos, and update hours for holidays. Check each listing twice a year. It's low effort for an extra layer of visibility and consistency. McCrawAI sets these up alongside Google, and we also keep all three consistent.