Social platforms
Which social media platform should my business focus on?
Pick the platform where your buyers already make decisions, then add one more. Local home services and consumer businesses: Google Business Profile first (it's not social, but it wins local calls), then Instagram or Facebook. Commercial and B2B services: LinkedIn first, YouTube second. Visual trades, studios and creative businesses: Instagram and TikTok, plus YouTube for longer proof. Professional services: LinkedIn and a newsletter. Businesses selling expertise or high-ticket projects: YouTube, because long videos build trust. Ask your last 20 customers where they spend time and how they checked you out. Commit to one primary platform for six months before spreading out. McCrawAI helps you choose based on your buyers, and we also run the content once the choice is made.
Follow-up questions
Should I be on every platform?
Claim your name everywhere, but actively post only where your buyers are and where you can keep up.
Is Facebook still worth it for business?
For some local and community-based businesses, yes. Check whether your customers use it.
Can I manage several platforms alone?
Yes, if you reuse content across them and batch your work. Start with one or two.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.