Does short-form video work for B2B companies?

Yes, if it's useful rather than entertaining for its own sake. B2B buyers, such as general contractors, facility managers and business owners, scroll the same apps as everyone else, and short video is a fast way to show competence. What works: 30 to 60 second clips of finished projects with specs, quick explanations of a technical decision, a process walkthrough, the owner answering a common objection, and proof of reliability like on-time completion and safety practices. Post on LinkedIn and YouTube Shorts first, Instagram second. Expect fewer views than consumer content but more relevant viewers. Pair video with direct outreach: send the clip to the five people you most want to work with. McCrawAI makes this kind of B2B content, and we also help you put it in front of the specific buyers you want.