When should a small business hire a brand consultant?

Hire one when at least two of these are true: referrals have plateaued and you want work beyond your network; you're winning jobs you don't want and missing the ones you do; your website, Google profile and social accounts describe you differently; you're entering a new market, adding a service or raising prices; you've spent money on posting or ads and can't tell what worked; or you're preparing to hand the business to the next generation. Wait if you're still proving the business can sell at all, if cash is too tight to fund three to six months of work, or if nobody on your team has an hour a week to supply material and decisions. A consultant can't make up for an offer customers don't want yet. McCrawAI will tell you on the first call if it's too early, and when it isn't, we also build the system your team needs to keep up.