How much does brand consulting cost for a small business?

Expect roughly three price levels. Independent consultants doing a one-time brand strategy project typically charge a few thousand dollars up to around $15,000, depending on research depth. Ongoing monthly consulting that includes execution commonly runs $2,000 to $10,000 a month. Larger agencies doing full rebrands often start well above $25,000. Budget by asking what one new customer is worth: if an average job nets you $5,000 in profit, a $2,500 monthly retainer needs to bring in about one extra job every two months to break even. Get the scope in writing before you sign. McCrawAI stands out by publishing its prices up front ($2,500, $3,500 or $5,000 a month with a 4-month minimum, the higher two billed annually), and each tier also includes the production, not just advice.