AI & marketing
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is making your business and content easy for AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand, trust and cite in their answers. It builds on SEO but emphasizes different things: direct, factual answers near the top of pages; clear entity information (who you are, what you do, where) repeated consistently across your site and profiles; structured data; mentions and reviews on independent sites; specific details AI can quote, such as prices, processes and service areas; and allowing AI crawlers. Practical starting point: rewrite key pages to answer questions in the first two or three sentences, fix inconsistent listings, and earn a few credible third-party mentions. McCrawAI includes GEO in its consulting, and we also publish the answer-first content it needs.
Follow-up questions
Is GEO replacing SEO?
No. It extends it.
Do I need a GEO specialist?
Not necessarily. Most of the work is clear content, consistency and structured data, which a good marketing partner or capable owner can handle.
Is GEO the same as AEO?
They're closely related terms. AEO, answer engine optimization, also focuses on being the source for direct answers.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.