Should a business use AI-generated images?

Use them only for clearly decorative or conceptual graphics, never to represent your actual work, team, products or customers. The risks: customers feel misled when the kitchen in your ad isn't one you built, platforms and some ad networks label or restrict synthetic images, AI tools may associate odd images with your brand, and copyright for generated images is unsettled. Real photos from a phone, taken well, build more trust. That's why McCrawAI builds brands from real footage: not only do we plan what to capture on each job, we also edit it into posts so you never need stand-in images. If you use AI images, label them and keep them out of portfolios.