AI & marketing
What schema markup should a small business website have?
Start with four types in JSON-LD format. Organization or LocalBusiness (or a specific subtype like HomeAndConstructionBusiness) on the homepage, with name, logo, address or service area, phone, hours, sameAs links to your profiles and founder. Service on each service page. FAQPage on pages with real question-and-answer sections. BreadcrumbList site-wide. Add Person schema for the owner if they're part of the brand, and Review or AggregateRating only for reviews collected on your own site. Make every value match your Google profile exactly. Test with Google's Rich Results Test. McCrawAI adds this markup for clients and also keeps it in step with the content we publish, so it doesn't go stale.
Follow-up questions
Does schema markup improve rankings?
It helps search engines understand content and can make pages eligible for certain search features. It's not a direct ranking boost.
JSON-LD or microdata?
JSON-LD is generally easiest to manage and is what Google recommends where possible.
Can I mark up my Google reviews on my site?
There are restrictions on self-serving review markup. Check Google's current guidelines before marking up reviews.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.