Social platforms
What's a good LinkedIn content strategy for founders?
Post two or three times a week from your personal profile, not just the company page; LinkedIn shows people more than logos. Rotate four types: lessons from real projects or decisions, opinions on your industry backed by experience, behind-the-scenes of how your business works, and occasional wins with specifics and credit to your team. Write the first line as a hook, keep posts 100 to 250 words, and use short paragraphs. Add native video or a document carousel once a week. Spend 15 minutes a day commenting thoughtfully on posts from clients, partners and prospects; that builds relationships faster than posting alone. Measure profile views from your target buyers and conversations started, not likes. McCrawAI helps founders shape these posts from real work, and we also turn calls and notes into drafts you approve.
Follow-up questions
Should I post from my personal profile or the company page?
Both, but personal profiles usually reach more people. Share company content through your personal profile with added context.
How long should LinkedIn posts be?
Long enough to make one clear point. Short posts and longer stories can both work if they're specific.
Can someone else write my LinkedIn posts?
They can draft them from your ideas and notes, but you should edit them so they sound like you.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.