How do you brief a marketing or brand consultant?

Send a one- to two-page brief before the first working session. Include: what your business does and for whom, in two sentences; your most profitable services and customer types; how you get work today, with rough percentages by source; your goals for the next 12 months, with numbers if you have them; what you've tried and what happened; competitors customers compare you to; your budget range and how much time your team can give each week; constraints like brand rules, licensing and seasonality; and logins or access the consultant will need. Attach examples you like. McCrawAI asks for this kind of brief because we build the plan from it, and we also use it to decide what footage and proof to capture first.