How much does video production cost for a small business?

It depends on the model. A freelance videographer for a one-day shoot plus editing commonly costs $1,000 to $5,000. A polished brand or commercial video from a production company often runs $5,000 to $25,000 or more. Ongoing short-form content, where your team films on phones and an editor or agency turns it into posts, commonly costs $1,000 to $5,000 a month depending on volume and strategy included. DIY costs a phone, a $30 to $60 microphone, a grip and your time. For most small businesses, ongoing short-form content gets more value than one expensive video. McCrawAI works on the ongoing model: we set the content strategy, and we also handle editing and publishing from footage you capture.