Social platforms
Do hashtags still matter for business social media?
Much less than they used to. On Instagram, TikTok and YouTube, the algorithm now relies mostly on the video itself, captions, on-screen text and audio to decide who sees a post. Hashtags still help a little with categorization and location searches. Practical use: three to five specific hashtags per post, mixing your niche ("kitchenremodel"), your location ("longmontco") and your brand name. Skip giant generic tags like #love or #business, and never paste 30 unrelated tags. On LinkedIn, one to three hashtags is plenty. Spend the time you save on better hooks and keyword-rich captions, which do more for reach and search. McCrawAI focuses clients on what actually drives reach, and we also write captions built for search.
Follow-up questions
How many hashtags should I use on Instagram?
A handful of relevant ones is plenty. Check Instagram's current guidance, which changes from time to time.
Do hashtags hurt reach if I use too many?
Irrelevant or spammy hashtags can make content look low quality. Relevance matters more than count.
Should I create a branded hashtag?
It can help organize your content and campaigns, but it won't drive discovery on its own.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.