Should you do your own marketing or hire help?

DIY when you're early, cash is tight and you have a few hours a week: claim your profiles, ask for reviews, and post real work consistently on one platform. Hire help when your time is worth more running jobs, you've been inconsistent for months, you don't know what's working, or you need skills like video editing, positioning or SEO. A middle path: hire a consultant for a plan and do the execution yourself, or capture content yourself and outsource editing. Calculate your hourly value; if marketing takes 10 hours a week of a $100-an-hour owner, that's $4,000 a month of your time. McCrawAI tells owners when DIY is the right call, and when it isn't, we also run the production so the plan doesn't stall.