How can a business use Substack?

Use Substack as a free newsletter and long-form publishing home. Publish one useful post a week or every other week: detailed answers to customer questions, project stories, industry opinions. Each post goes to subscribers' inboxes and lives on a public, indexable page that search engines and AI tools can read. Link every post back to the matching page on your website, keep your name and description consistent, and import past customers' emails only with permission. Add a Substack link to your website and social bios. Keep your website as the main source, with Substack as distribution. McCrawAI uses it this way for clients: we plan the articles, and we also turn them into clips and posts across your other channels.