Founder brand
How can a business owner get booked on podcasts?
Target 20 to 30 small and mid-sized shows whose audience matches your customers, such as industry, local business and niche podcasts, not the biggest names. Listen to one episode of each so you can reference it. Send a short pitch: one line on who you are, three specific topics you can speak on with stories or lessons, why their listeners would care, and a link to a one-page speaker sheet with your bio, headshot and past appearances. Follow up once after a week. Expect most cold pitches to go unanswered, so send enough to land a few bookings. After each appearance, share the episode, clip it for social and ask the host for introductions to similar shows. McCrawAI helps owners shape their topics, and we also clip each appearance into social content.
Follow-up questions
Do I need to have a big following to get on podcasts?
No. Hosts want guests with useful, specific knowledge.
How many podcasts should I pitch at once?
A handful of well-researched pitches beats dozens of generic ones.
Should I start my own podcast instead?
Guesting first is easier and builds skills. Starting your own is a bigger commitment.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.