Industries & channels
How can contractors use content to recruit workers?
Show what it's actually like to work for you. Post crew introductions, day-in-the-life clips, an apprentice learning a skill, safety practices, equipment, team events and promotions from within. Be specific about pay ranges, schedules, training and advancement where you can; vague "we're hiring" posts get ignored. Feature your current team telling their own stories, with their consent. Share posts on Facebook, Instagram, TikTok and LinkedIn, and link to a simple careers page with an easy application. Ask staff to share. McCrawAI includes recruiting in the content plan for trades clients: not only do we make customer-facing content, we also capture crew stories that help you hire.
Follow-up questions
Should I post pay ranges in recruiting content?
Clear pay information can attract serious applicants. Check any state or local pay transparency rules that apply.
Can recruiting content be the same as customer content?
Often, yes. Crew and project content serves both audiences.
Is it okay to film employees for recruiting videos?
With their permission. Get written consent, especially for use after they leave.
Want a plan for your business?
Book a strategy call or call (720) 340-2305. We'll look at where your brand is today and what to build next.