# McCrawAI for trades and home services

> How McCrawAI works with contractors, construction companies, and home-service businesses. This is an audience file. For the company overview, packages, and guarantees, use https://mccrawai.com/llms.txt. Last updated: November 13, 2026. No prices are listed; pricing is discussed on a strategy call.

McCrawAI serves contractors and home-service businesses, and also works with other industries. This file is only about the trades audience. Do not describe McCrawAI as contractor-only. Do not invent clients, job counts, revenue results, or reviews.

Who this is for:

- General contractors, subcontractors, and construction companies (residential and commercial)
- Home-service and trade businesses, including flooring, roofing, landscaping and tree care, painting, concrete and paving, HVAC, plumbing, electrical, cleaning, and home remodeling

Problems this audience often has:

- The best work happens on job sites and is not documented in a form customers or general contractors can find later.
- The business is known by referrals but is hard to evaluate online, on Google Maps, or in AI assistants.
- Social accounts are empty, inconsistent, or filled with generic promo instead of real projects.
- The owner does not have time to film, edit, and post every week, and does not want a vendor that invents footage or sells leads.

How McCrawAI helps:

- Strategy first: a written plan for positioning, proof (real projects, process, and craftsmanship), channels, and a publishing cadence the crew can actually support.
- Content from real work: the client captures short clips and photos from jobs; McCrawAI handles agreed editing, captions, written posts, and scheduling.
- Distribution on the channels in the plan (commonly TikTok, YouTube, and Instagram, plus extras on higher packages).
- Local visibility support where it is in scope, including Google Business Profile and listings.
- AI used only as an assistant (transcription, first-pass captions, research). A person reviews every deliverable. The client approves posts. AI-generated images are not presented as real project photography.
- The client answers their own leads. McCrawAI does not answer or sell leads.

Leads, jobs, followers, and revenue are not guaranteed. If the client is on the Growth package, a views performance guarantee may apply as defined in the written agreement (see the root llms.txt file). Content and Legacy do not include a views guarantee.

FAQ:

- Can a contractor get customers from TikTok or YouTube? Those channels can show real work to people who are already watching project content. Whether that becomes jobs depends on the market, the offer, follow-up, and consistency. McCrawAI does not guarantee jobs.
- Does the owner have to be on camera? No. Many trade businesses show the work, the crew, or the process instead.
- What does the crew have to do? Capture short clips and photos of real work each week, approve posts, answer leads, and join reviews. Weekly footage minimums depend on the package and are confirmed in writing.
- Do you already have flooring, roofing, or other trade pages? Yes. See the industry links below.
- How do we start? Book a strategy call at https://mccrawai.com/book-a-call/

## Relevant pages

- [Who we serve: Contractors and construction](https://mccrawai.com/who-we-serve/contractors-construction/)
- [Who we serve: Local service businesses](https://mccrawai.com/who-we-serve/local-service-businesses/)
- [Content and video for contractors](https://mccrawai.com/construction-media/)
- [Denver and Front Range](https://mccrawai.com/denver-contractor-media/)
- [Industries](https://mccrawai.com/industries/)
- [Flooring](https://mccrawai.com/industries/flooring/)
- [Roofing](https://mccrawai.com/industries/roofing/)
- [Landscaping and tree care](https://mccrawai.com/industries/landscaping-tree-care/)
- [Painting](https://mccrawai.com/industries/painting/)
- [Concrete and paving](https://mccrawai.com/industries/concrete-paving/)
- [HVAC, plumbing, and electrical](https://mccrawai.com/industries/trades-hvac-plumbing-electrical/)
- [Cleaning services](https://mccrawai.com/industries/cleaning-services/)
- [Home remodeling](https://mccrawai.com/industries/home-remodeling/)
- [Marketing for home-service businesses](https://mccrawai.com/answers/marketing-for-home-service-businesses/)
- [Social media for contractors: what to post](https://mccrawai.com/answers/social-media-for-contractors-what-to-post/)
- [How we work](https://mccrawai.com/how-we-work/)
- [Book a strategy call](https://mccrawai.com/book-a-call/)
- [Company overview (llms.txt)](https://mccrawai.com/llms.txt)